WTF is That?

Are You Curious?

Are you the curious type? Did you ever stop to take a good look at the ingredients that are in your favorite cosmetics? Do you see long scientific words that you can’t pronounce let alone know what they are or why they’re in your brand? Or maybe you fell for some marketing hype that guided you toward a particular product, so you don’t even bother to look at the ingredients or do any comparison shopping. Well, you should. After all you going to put this product on the largest organ of your body – your skin. That alone is good enough reason to be consumer aware.

Cosmetic Chemist

As a cosmetic chemist and product formulator I’m very cautious about what I put on my skin. I’m also very curious about what manufacturers put in their brands. That’s why I read labels. Sometimes I’m very happy to see beneficial ingredients being used that are safe and good for your skin. Other times I’m very surprised about what I see because they are not safe or beneficial. 

WTF is That?

I decided to put together a travelogue where I post very short videos based on observations I have about ingredients found in cosmetic products. 

You’re Invited

If you’re a regular visitor to Dr. MP Activate, you know I welcome your comments and questions. If you have a question about an ingredient that’s formulated in a product you are using, and the next time I’m poking around the cosmetic aisle, maybe I’ll check it out.

I came across a very beneficial safe, natural ingredient in this product.

This ingredient is natural, safe, and has several benefits.

Think of this ingredient as superfood for skin cells.

Did you know that sometimes a synthetic ingredient is better than a “natural” one.


  • Dr. Marta

    Supported by a BSc. in Chemistry, MS in Polymer Science and doctorate in Polymer Chemistry, Dr. Marta began a fifteen-year journey into the health and beauty industry ultimately leading to the founding of “dr. mp”, a company dedicated to among other things, formulating skincare products for private labels. She is the author of many informative blog articles.